There are a lot of lessons that can be learned for brands who are fixated on search engine optimization. First, don’t obsess over your SEO rankings, instead focus much more on the leads that you are converting to sales. When you are guest posting on someone elses blog or website, your number one goal should be to build your brand and hopefully diversify your audience. Finally, no matter how great SEO is, it will never out perform paid ads. Paid ads however are more expensive and are best when used short term.
- Instead of focusing on where you rank in the search rankings, focus much more on how many leads you are able to convert to sales.
- While SEO is valuable, it is much more valuable to create paid ads as they help generate sales much easier.
- Guest post on another blog or website in order to build your brand and diversify your audience.
“As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO.”
Read more: https://neilpatel.com/blog/seo-visitors/