Many companies use intent data from the internet to gauge marketing campaigns and user engagement, but some experts believe that the drastic rise of people working from home due to the pandemic may taint this information. There’s been a clear increase in web activity in sectors involving the pandemic, like healthcare and other retail, but these consumers may not always have the resolve to make a purchase. The best thing marketers and data analyzers can do is change their understanding of intent data during this pandemic, rather than go off previous precedent.
- David Crane takes a few moments to answer questions from his last article publication
- Data has the opportunity to become more accurate due to a higher level of research
- The most sought after and searched category in the past few months has been virtual computing environments
“There are numerous types of intent data, and they can work quite differently from one another.”