Software as a service business can leverage the advantage partners can have in order to place their product. It is an easy and convenient way to scale up their business model, and ensure all stakeholders benefit from such partnership. Launching a partner program can be daunting, but will ultimately lead to increased profitability and customer satisfaction, while at the same time will reduce the acquisition costs of the new customers. Partner program type will depend on the size and development stage of your business. As a business owner or developer, keep in mind that not every business is ready for partnership, and launching an inefficient program can be more of a hindrance to your business without any tangible benefits.
- Affiliates, referrals and resellers are the main types of partner programs.
- Partnerships can be used to reduce costs, scale effectively, or inexpensively expand into a new market.
- A partner program won’t provide a quick fix; make sure you can wait 12 months or more for results.
“In its purest form, a partner program acts as a way to reward people for delivering new business opportunities or value.”