If you are content marketer, you may understand that it is difficult to predict revenue as it is not a linear progression. Content within itself is not about sales, but in the relationship that it builds with the potential customer. In order to better predict your content marketing revenue, you should first grow your audience. Then, you’ll want to generate potential content leads from that audience. Finally, you can turn those content leads into profitable leads, creating a map to your content’s success.
- At the beginning it is vital to build awareness about your brand, trust, and to have helpful and entertaining content.
- After people download or view your content, it is important to make them content leads by offering them more information.
- A sales-ready lead is someone who wants more information and content about your brand, sometimes by completing a form on your website.
“It doesn’t, but that’s not a bad thing. Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier.”