Conversion rate optimization experts often get approached by generalists asking for a recipe for a quick and easy win. The hard truth is that there are none. Fortunately, there are things you can do that will make the job easier. For starter, look at the opportunities at the bottom of the sales funnel. User testing can provide the best return on your investment, and it should be repeated on a periodic bases in order to detect any changes in user behavior.
- Many conversion optimization efforts fall toward one end of the time-to-value and time-to-implement axes. Some, invariably, end up in the top-right quadrant.
- Social proof is one element that can influence users on those key pages.
- Optimizing the display of social proof can have a powerful effect on conversions—and setting up tests isn’t necessarily a heavy lift.
““Start with down-funnel opportunities,” says Ben Labay. “Lifts there mean more money. So product page downward for ecommerce and form optimization in lead gen. Up the funnel, it’s harder to move the needle enough to make a difference.””
Read more: https://cxl.com/blog/quick-wins-cro/