TechTarget an online site for tech consumer journalism recently celebrated its twentieth anniversary. Its mission since its inception is to focus on the tech consumer in the marketplace especially IT. TechTarget focused its attention on IT topics like databases, security, and storage options. TechTarget also used to contextualize different pieces of technology for its audience. TechTarget views its success to a focus on IT and shifting its approach to meet the demands of IT consumers in the marketplace. TechTarget sees its future as one of unlimited opportunity to guide the tech consumer.
- Last summer, Techtarget celebrated its 20 year anniversary in part by remembering the days of its roots.
- The year was 1999, the dot com market was taking off and the still fledgling company made an ahead of the curve decision.
- Instead of offering info about the industry at large, which there was, in spades, Techtarget made a niche for itself, creating content to help techies buy tech.
“As the market changed and online sources of information in the market proliferated, TechTarget also evolved. Yahoo lost its edge, and Google became the dominant search engine”