There are many great social media analytic tools available for marketers to use in 2020. First, HubSpot is a great tool although it is very expensive. It allows you to compare the performance of your brand across all social media channels and lets you publish on the go using CRM. MailChimp offers a free trial and it is better for smaller marketing teams who want to get to know their audience’s behaviors better. Finally, ActiveCampaign is very cheap at just nine dollars a month and allows companies to see how their emails are performing which will give them information on how to format their emails in the future to help generate leads.
- HubSpot is a great analytic tool as it lets us know how each of our social media channels are performing related to one another.
- MailChimp is great for smaller marketing teams and is very easy to learn. It has analytics that will help you understand your audience better.
- ActiveCampagin is a tool that costs 9 dollars per month and gives you information on how your emails are performing as well as your campaign in general.
“Social media analytics tools are at the heart of knowing how to communicate with your audience online, where to target them, and how to prove the value of social media to decision-makers.”