If you are a content marketer, you need to have a solid search engine optimization strategy. Often times, this means dealing with large amounts of data, thus, can be difficult. In order to better put your content marketing strategy to use, you should be optimizing it using specific SEO tools. Before you begin paying for programs, you should ask yourself which type of data is you actually need. Then, you can use software like SEMrush, Ahrefs, eMarketer, or other tools to make your marketing workflow more efficient.
- BrightEdge Data Cube helps with keyword research, analysis of the competition, and SERP feature evaluation.
- Domain Overview, Keyword Gap, and Keyword Magic are three valuable toolkits within SEMrush.
- Keyword Planner is an SEO dream when it comes to keyword research.
“With content optimization, we all know that the first step is identifying the opportunity, but there is a second crucial step needed before executing against the opportunity: understanding the context.”