“I have no doubt technology will be able to do much more for content in the future. No matter what those [technology] capabilities are, companies that view content as a system will be better able to accommodate the machine capabilities and shift the roles of people to make the most of those capabilities.” Colleen Jones,…

“54% of marketers report seeing a lift of more than 10% from their personalization efforts. 13% see a lift of more than 30%.” Evergage

“Marketing AI can take you a long way, but it’s up to humans to do the work of making the content, promoting it well, and connecting with an audience.” Brandon Andersen, Ceralytics

“34 percent of enterprise marketers have moderate to significant difficulties personalizing messages across email, push, and SMS.” MessageGears

“Just 18 percent of marketers are currently using AI in their mar-tech stack.” Demandbase

“Companies fully invested in online personalization will outsell companies that have not by more than 30%.” Gartner

“AI is the only way we’re going to be able to deal with the fact that the demand for content is increasing exponentially. We’re going to have to automate the production of certain aspects of content.” Noel McDonagh, Dell EMC

“Mobile conversions increased from 39% in 2018 to 49% in 2019. But desktop users are still more likely to convert—desktop visitors convert 60% more than mobile visitors, and conversions from a desktop device are worth 93% more than mobile conversions.” AccuraCast

“The platforms many marketers use to build their messaging campaigns haven’t evolved to meet the standards of the new multiple-channel world. 57 percent of enterprise marketers have to build each channel in its own UI and 74 percent said their cross-channel teams are all or mostly siloed.” MessageGears

“Marketers who send fewer than three emails receive a reply rate of just nine percent. But if a marketer sends between four and seven emails, their reply rate jumps to 27 percent.” Woodpecker