Get Good at Content
“If a company does not elevate content to a cohesive core competency, then the company is likely to suffer problems that make content ineffective and that make its operations inefficient at scale.” The Content Advantage, Colleen Jones
Read MoreBrand Credibility
“Data-driven content builds your brand credibility and drives more web traffic and social shares than other types of content.” Buzzsumo
Read MorePodcast Ears On the Rise
“51% of Americans 12+ have listened to a podcast, with 32% reporting listening in the past month, and 22% in the past week. Podcasting’s “Share of Ear” has more than doubled in five years, increasing 122% since 2014. All key demographics grew, but much of the increase in podcasting has come from Americans age 12-24.”…
Read MoreMobile Beats TV
“U.S. consumers now spend more time with their mobile devices than they do watching TV. The average adult spends three hours on a smartphone each day.” eMarketer
Read MoreSmartphone Rules Online Video
“The majority of online video is now watched on a smartphone, and mobile is forecast to account for 72% of the growth in spending on online video advertising.” Forrester Research
Read MoreAdult Facebook Use
“74% of U.S. adults who use Facebook say they visit it at least once a day.” Pew Research Center
Read More140 Emails per Day
“The average person receives over 140 emails per day—one every three and a half minutes.” The Radicati Group
Read MoreMobile Equals 50% of Opens
“Mobile accounts for more than 50% of all opens, and mobile users check email 3x more often than desktop users.” Campaign Monitor
Read MoreSmartphone Ownership USA
81% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. […] Roughly one in five adults are “smartphone-only” internet users, meaning they own a smartphone, but do not have traditional home broadband service. Pew Research Center
Read MoreInternet Doubles in Size
“The internet is now doubling in size every two years, resulting in 50-fold growth of content and data from 2011 to 2020.” The Content Advantage, Colleen Jones
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