There are a few different ways that you can find social media topics that will help boost engagement and shares for your brand. First, create your brand and talk about the highlights you’ve had as a brand. Also share stories from previous employees and customers to show your brands reputation. Find your target audience and start creating content and products for them specifically. You can find this audience by looking at Amazon reviews or going through your sites Google analytics. Finally, plan out your content and create a calendar so you can have all of your content mapped out for an entire month.
Key Takeaways:
- One way to increase social media engagement is to personify your brand and tell followers its story.
- To determine which topics to tackle on social media, it’s best to figure out the interests of your target audience.
- Sticking to a posting calendar, or content calendar, will help your brand stay on topic.
“From the customer’s perspective, it looks easy, effortless, and fun. From ours, it can oscillate between mystifying and awe-inspiring.”
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