Marketers understand the importance of creating content on a regular basis. For most businesses, this is a necessary part of their marketing strategy in order to survive in today’s digital world. The common dilemma that marketing professionals face is whether the new content they are about to create should be a continuation to what was already published or beginning of another campaign. This decision point has far-reaching consequences and should not be taken lightly. With proper approach, you can optimize your resources and deliver good results.
- Understand your customers’ demographics, needs and frustrations, and preferred types of digital content.
- Use the intent of your consumers to inform your general content strategy and your goals for each piece of content you create.
- Track key metrics related to search engine rankings, website traffic, social proof, and conversions.
“Your content must stand out from all the other content people are bombarded with.”