In large companies, it’s sometimes hard to get content seen by the higher-ups that make all the decisions. In order for your manager to see, and approve your hard work, there is a few steps you should take. First, your content should solve an issue that is currently facing the company. The interests of the content should align with the interests of the company. Also, it’s important to have evidence, or a back up plan, in case the company is inflexible. Finally, you should be transparent to your boss about the potential risk your content may cause.
Key Takeaways:
- Figure out that challenges that face you and your company and find out different ways that you can solve that problem.
- Let your boss know about the risks that are involved with your content marketing idea, but sell the idea to him based off of the reward.
- In order to get your boss to sign off on your content marketing plan, you will need to show him successful examples that happened previously.
“When building the business case for content marketing, start where your current marketing efforts fall short.”
Read more: https://contently.com/2020/05/07/4-steps-sell-content-marketing-your-boss/
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