Content syndication is a process where various third-party websites republish a site’s original content. The original author and site is credited when the content is re-used. Sites that use the content add links to the originating site. Syndicated content can sometimes harm the original sites ranking in Google. The secondary site that republished may be determined to be more relevant, and rank higher on the same content. Syndication networks fix this issue by telling the engine via tags that the content is from the original site.
Key Takeaways:
- As of the end of March, Castleford will be an official Brafton acquisition, operating entirely under the Brafton umbrella.
- Brafton is already a big name in content marketing, renowned in the U.S., Australia and the U.K.
- Those who have already been following Castleford, can continue to locate and learn about great content marketing and available tools and options by visiting the Brafton website.
“Many marketers are relying on content syndication to elevate their content for greater visibility and link equity, not just for blogs but videos and graphics as well.”
Read more: https://www.castleford.com.au/content-marketing-blog/content-syndication-guide/
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