Create a Demand Funnel (44x Revenue): How To

As a company shifted from growing their user base of the free version of software to requiring monetization a major shift in strategy was required. This company used a demand funnel to rapidly increase revenue. To accomplish this, the first step is picking the correct demand funnel. Simply using a random funnel from google images is not a sufficient strategy. Make sure to pick a demand funnel that has the correct amount of complexity for your particular business.

Key Takeaways:

• Research and choose the right demand generation funnel for your needs.
• Place your demand funnel’s definitions in alignment with how your sales team works.
• Build consensus with your salespeople by seeing things from their perspective.

“To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales.”

Read more: https://cxl.com/blog/demand-funnel/