Content governance is a study in one’s capacity and resources at hand. It is about managing time, people, and resources. This is an important concept in today’s world of digital marketing where most employees, nearly 75% by one study, found that their firm could not meet needs of a proposed strategy. Content governance allows a marketing team to succeed through several measures like laying a foundation for a productive team, discussing the tools a company uses and their impact, and streamlining workflow.
Key Takeaways:
- Data shows that more than 70% of marketers believe that their brand is struggling with the management of their content.
- Conversely, a mere 12% feel that they have the management of their content well in hand.
- With content governance you can implement some best practices for streamlining and automating your workflow.
“So far, you may have focused on simply managing your content, but content governance digs deeper. It goes beyond content and into your processes, people, and resources.”
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