You can use the trending Google searches to your advantage. The trending Google searches are usually topics that are big news, like earthquakes, or other various crises throughout the world. You can learn from these trending topics and take advantage of them for your business. You will want to stay out of controversial topics of course, but your takeaway should be, what gets their attention, and what sort of messages create a stir that they will want to learn about.
Key Takeaways:
- The European parliamentary elections of 2019 received a special category distinction from Google.
- The topic was deemed a ‘breakout topic’ because it experienced a giant surge in popularity during the spring of 2019.
- It was the third week of May and voters were eager across the European continent to express their local views.
“Google remains the go-to source for factual information among many, which is where content marketers may struggle to make an impact.”
Read more: https://jbh.co.uk/blog/digital-pr/content-marketing-lessons-to-learn-from-2019s-top-google-searches/
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