How to Map Content Marketing to Revenue, in 3 Steps

Content marketing is extremely important when it comes to getting revenue. When you are making content for marketing there are some things you need to think about first. Building trust in your customer base is extremely important. Loyalty is a close second. Another thing to consider is that you need to have a drive for people to get your products. Three big steps that need to be taken are growing your audience, getting content leads, and getting sales leads.

Key Takeaways:

• When customers click on a search engine topic they are often ready to buy. When people click on content they are ready to learn and be engaged.
• The trick with content is to make it interesting and engaging enough that possible buyers revisit the source. Offerings should be varied, like webinars, or downloadable white pages.
• Use algorithmic data to understand how your engaged browsers are converting into sales. One site found that for every 100,000 visits, 80 resulted in demo requests.

“Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice”

Read more: https://contently.com/2020/05/26/map-content-marketing-revenue-in-3-steps/