One issue with content marketing is that your company’s message doesn’t usually provide that much material. Fortunately, there are ways to expand this into more content. When writing about your products, dedicate a separate blog post to each one, explaining their special benefits. Then, link to customer testimonials and add visuals of the products in use. You can also write posts about your employees and the daily activities of your business. Relevant current events are another source of material. A final idea is to use blog content to educate your customers. Examples include industry interviews and reviews of books or apps.
Key Takeaways:
- Write about individual products in separate posts, discussing the special benefits of each.
- Give your audience a glimpse of your team members and your day-to-day activities.
- Discuss current local and national events related to your industry.
“You want to convey the passion, care, and expertise your company puts into creating its specialized gear. The problem is that your message is only a couple paragraphs.”
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