Meta descriptions are snippets of information that appear below the blue link of a search result. Google uses them to know what your webpage will be about. A good meta description is concise and descriptive. It uses keywords, but doesn’t overuse them. When writing a meta description, try to answer the question searchers are asking or offer a solution to the challenge being presented. It also helps to be engaging and unique. Ultimately, think of your meta-description as the elevator pitch for your page.
Key Takeaways:
- Meta descriptions are necessary for letting searchers know what your website is.
- They’re important for SEO because if Google recognizes words in the meta description it will rank your page higher.
- Read on for some examples of good meta descriptions and how to generate good ones.
“Meta descriptions follow a few simple rules: They’re short, descriptive, and use keywords. But after that, you have free reign to play around with what they will say. Use this to your advantage when you’re creating your meta description:”
Read more: https://blog.hubspot.com/marketing/how-to-write-a-meta-description
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