Pandemic changed many aspects of our lives and work is affected maybe more than any other spheres. While the change was quite abrupt, many companies adapted and some will make these changes permanent. As this situation becomes a new normal, further adaptations can provide competitive edge to your business. Live events may still be happening, but this is a good opportunity to expand your digital marketing presence. With technological advances, virtual and interactive content are becoming common and you should not lag behind this trend. Acknowledge that customers are facing uncertainty too, and keep creating your digital content with that in mind.
Key Takeaways:
- We set up a weekday Twitter chat for the community to swap tips on how to adjust to the pandemic.
- Relaxing our refund policy for in-person events is an acknowledgement of the uncertainty of the situation.
- While working remotely, team members have shared pet photos, favorite mugs, and other personal elements.
“With a fully remote team and a healthy set of online events and training in place before the pandemic, we’re no strangers to virtual work.”
Read more: https://contentmarketinginstitute.com/2020/04/cmi-navigating-content-marketing/
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