Due to Covid and all of its negative side effects on the economy, we are now working with a new type of content marketing. Some of the things that companies have been doing to stay afloat is making face masks. Companies like museums are offering a digital type tour of their museum. Teachers are now teaching over the internet usually with Zoom. Gyms are offering at home exercises that utilize very little equipment to make it easier for their customers.
Key Takeaways:
- In 2020, the ContentTECH Summit scheduled for Spring was pushed back till summer to accommodate then current Covid-19 fears.
- Realizing the push-back might not be enough, the organizers were also working hard to incorporate virtual elements.
- This was far from abnormal in 2020 when even gyms and movies were using streaming services to connect to customers.
“Not long after, stay-at-home orders issued first in California and then in most other states made in-person events of all kinds impossible in the short term and uncertain in the longer term.”
Read more: https://contentmarketinginstitute.com/2020/04/cmi-navigating-content-marketing/
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