New browser policies shift the value to offline data

Recent shifts in browser privacy has made the recent method of data mining almost obsolete. It is still important and a way to gather data, however, there are much better and more efficient ways of doing so now. Now that cookies are being obsolete, shopping behavior has become the new way to gather and sell data to advertisers. Companies are now using real world data to help get the information they need to see what your buying and brand affinities are.

Key Takeaways:

• A lot of companies are changing their browser policy specifically involving cookies.
• Cookie based data is becoming a lower end way to get data for advertisers.
• Shopping behavior has become the norm for companies to get data on their customers.

“Anything that wasn’t derived from online sources and therefore had to be onboarded before it was then matched to cookies was met with dismissal.”

Read more: https://www.clickz.com/new-browser-policies-shift-the-value-to-offline-data/