The roles in writing :for the marketing department” have changed noticeably. Gone are the days when marketing mavens write ads to draw in potential customers, while copyrighters call the masses to action. No, today’s marketing professionals (re-labelled “content creators”) have to wear all of these hats in order to appeal to a more tech savvy clientele who are capable of deciphering the old marketing material from more modern “reality.” The internet has changed marketing as strongly as it has changed anything.
Key Takeaways:
- Marketing copy includes all of the various written content your company uses to influence consumer behavior.
- Marketing copy can include everything from social media and blog content to marketing emails.
- No single copywriting style can apply perfectly to all of the many types of copy that exist.
“Although marketing copy draws on elements from all of the above (and much, much more), it’s a distinct, powerful and unique entity that has a specific purpose and set of goals.”
Read more: https://www.castleford.com.au/content-marketing-blog/writing-marketing-copy/
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