Promoting your blog content requires using optimal strategies for user engagement. For twitter, tweets under 100 characters see a 21% increase in user activity. 65% of people learn best with visual aids. Using memes or other visual content will bring internet eyeballs. On other platforms such as LinkedIn providing useful advice on relevant posts can help link back to your blog without coming off as a shameless promoter. For Instagram, making sure you post around lunch and dinner times will see the best results.
Key Takeaways:
- Keeping your tweets short and to the point help grab attention in such a fast moving network.
- Doing the research to find out where your posts are being shared is key to figuring out your audience.
- Keeping a schedule of when your posts go live is important. You need to have good timing so that your users are seeing your content when they are active.
“Once you have an understanding of where you have the best chance of getting in front of your readers, you can plan the type of content that’s going to appeal to them on that particular platform.”
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