Posts by marty

“The global conversion rate—people who visit websites to convert (buy a product, for example)—still hovers around 2 to 4 percent. That rate range has not changed since 2003.” Monetate Ecommerce Quarterly Index

“The average email open rate across all industries is 21.33%.” Mailchimp

“Last year [2018] Google added a Topic Layer to its Knowledge Graph. Topic is the new keyword.” Jeff Coyle, MarketMuse

“Only 10 percent [of brands] are personalizing experiences using uniquely mobile data or features.” Forrester Research

“Global leadership advisory and search firm Russell Reynolds Associates has identified more than 60 content executives within leading non-media organizations; about 50% of them were hired in just the past two years.” Russell Reynolds Associates

“Effective content starts not with strategy but with a vision that is clear, ambitious, and unique.” The Content Advantage, Colleen Jones

“To scale operations for your content marketing program use data to optimize your content planning and production.” LinkedIn Learning

“Leaders who communicate a clear vision for content are 5 times more likely to report success than those who do not.” Content Science

“44 percent of digital leaders collect and analyze customer data at least weekly to identify new ways of winning over buyers, compared with just 16 percent of laggards, which, on average, dig into customer data only monthly.” McKinsey Quarterly