Posts by marty

“51% of Americans 12+ have listened to a podcast, with 32% reporting listening in the past month, and 22% in the past week. Podcasting’s “Share of Ear” has more than doubled in five years, increasing 122% since 2014. All key demographics grew, but much of the increase in podcasting has come from Americans age 12-24.”…

“U.S. consumers now spend more time with their mobile devices than they do watching TV. The average adult spends three hours on a smartphone each day.” eMarketer

“The majority of online video is now watched on a smartphone, and mobile is forecast to account for 72% of the growth in spending on online video advertising.” Forrester Research

“74% of U.S. adults who use Facebook say they visit it at least once a day.” Pew Research Center

“The average person receives over 140 emails per day—one every three and a half minutes.” The Radicati Group

“Mobile accounts for more than 50% of all opens, and mobile users check email 3x more often than desktop users.” Campaign Monitor

81% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011. […] Roughly one in five adults are “smartphone-only” internet users, meaning they own a smartphone, but do not have traditional home broadband service. Pew Research Center

“The internet is now doubling in size every two years, resulting in 50-fold growth of content and data from 2011 to 2020.” The Content Advantage, Colleen Jones