Global Conversion Rate

“The global conversion rate—people who visit websites to convert (buy a product, for example)—still hovers around 2 to 4 percent. That rate range has not changed since 2003.” Monetate Ecommerce Quarterly Index

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Email Opens

“The average email open rate across all industries is 21.33%.” Mailchimp

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Google Topic Layer

“Last year [2018] Google added a Topic Layer to its Knowledge Graph. Topic is the new keyword.” Jeff Coyle, MarketMuse

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Mobile Specific Content

“Only 10 percent [of brands] are personalizing experiences using uniquely mobile data or features.” Forrester Research

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‘Content Executive’ New Roles

“Global leadership advisory and search firm Russell Reynolds Associates has identified more than 60 content executives within leading non-media organizations; about 50% of them were hired in just the past two years.” Russell Reynolds Associates

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Content Vision

“Effective content starts not with strategy but with a vision that is clear, ambitious, and unique.” The Content Advantage, Colleen Jones

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Content Strategy Beginings

“The most common places an association content strategy practice starts is in the marketing (27%), education or professional development (18%), or communications (14%) department.” Association Content Strategies for a Changing World

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Scaling Content

“To scale operations for your content marketing program use data to optimize your content planning and production.” LinkedIn Learning

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Clear Content Vision

“Leaders who communicate a clear vision for content are 5 times more likely to report success than those who do not.” Content Science

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Digital Leaders Collect Content

“44 percent of digital leaders collect and analyze customer data at least weekly to identify new ways of winning over buyers, compared with just 16 percent of laggards, which, on average, dig into customer data only monthly.” McKinsey Quarterly

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