There are a few key qualities that the best marketing agencies possess. First, these agencies help foster a relationship where everyone is held accountable and that helps keep everyone motivated to do the best job they can and not fall behind. These agencies also usually have a core set of values and build a positive culture for the work environment. Finally, most of these marketing agencies are flexible and can work on many different types of projects as well as hit the tightest of deadlines. If you want to be a great marketing agency, you need to follow these tips.
- Back in 1984, it was not unusual for agent-brand partnerships to remain strongly tethered for seven years and more.
- Today, such partnerships tend to last for no more than a total of three years tops.
- Even with these shorter partnerships, many Chief Marketing Officers, data suggests more than 60%, expect to experience increased pressure to yield more visible results in the short term.
“In response to the shifting market and evolving role of the CMO, agency-brand partnerships are shrinking in average duration”