There are many different marketing strategies we can use to help convert leads to sales with regards to our websites. It’s important to optimize our web page with visual content as visual content is much more beneficial with regards to conversions compared to texts. We can also use infographics as they are very simple to understand and can help highlight some causes that we are passionate about as a company. Finally, make sure to use video content as it’s the most popular content available when it comes to converting leads into sales. A landing page with a video alone tends to convert at a 80% higher rate compared to a landing page with no video. Follow these strategies and you’ll be getting conversions in no time.
- Optimize your web page with visual content to help build interest with your visitors and hopefully generate leads.
- Use infographics as they are very easy to understand and will help raise awareness and show things that your brand is passionate about.
- Use video marketing as it’s the most popular form of marketing when it comes to converting leads to sales. Roughly an 80% conversion increase can be seen when adding a video to a landing page.
“When a visitor enters a website, he decides to follow it or leave in a few seconds.”