It is important to remember that almost anything you do B2B is likely to be harder than the same task done for B2C. B2B is about relating to a fellow business professional. There is literally nothing up your sleeve he, or she, does not know about. So, if you want to be building links B2B expect to play your best game. Guest blogging is one way to get a good link. But, you may spend a lot on proofreading if you are not a “name” in the biz or have an established bond with the owner of the blog. It may be entirely worth it though, if you can get a credit from a well-established industry site. Another great way to get a link is with certain types of commercial assets. You can not link to a commercial site in general. But, if you can provide a germane asset, such as a calculator, or a quiz that can help a customer, that is allowable. It can give your site a new gleam of authority too. But, it can also be pricey coming up with the tools that qualify as link-worthy.
- Content which is especially designed to attract links from other pertinent websites is called a linkable asset.
- Linkable assets can help you establish authority in your area of concentration and extend a users stay on your site.
- To increase the linkability of images created by you ask websites using those images to provide links back to your site.
“Guest blogging can be an expensive strategy—especially if you’re not a professional writer.”
Read more: https://cxl.com/blog/b2b-link-building/