Marty

8 B2B Link-Building Strategies That Never Go Out of Style

There are very many types of websites out there now and it’s very hard to get people to go to your website. There are a few ways out there that will increase traffic to your webpage. Blogging is one of the oldest ways and is still effective. Creating links for people to get on your page with surveys, videos, and games are more ways to get people to visit your page. You will need to make sure that these are fun and exciting or people will get bored.

Key Takeaways:

Guest blogging is a great way to build link backs, but it can be time-consuming and expensive to write a quality post.
Producing content for round-ups and listicles is easier as it doesn’t need to be as high quality.
Working to make your unlinked brand mentions linked just requires a good pitch.

“I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes.”

Google Display Ad Examples: Proven Designs that Drive Clicks

Advertising is very important online today and now Google can help you with Google display ads. Google will help you display your own ads on other websites. This will greatly increase your traffic. You can use a service called Adroll which will display your ad on the top of the page below the URL. Constant contact is another service you can use. They will display your ad as a video making it easier to show more in your ad.

Key Takeaways:

Google display ads are, according to their own research, able to reach 90% of internet users.
Google display ads can be found on cable, on mobile ads and in email boxes.
Highly prominent, Google display ads appear in different sizes and colors, bearing the same message, sometimes containing a discount, to further pique interest.

“Unlike Ads that show up in Google’s search network (ads are triggered based on searches), display ads show up on different websites based on targeting options the advertiser can control.”

Stop With the Overused and Incorrect Words in Your Writing

In a world of content creation, writing still holds an important power within the industry. Still, authors and creators are consistently putting out poor content, and in some cases, alienating their readers altogether. So, it’s important for writers to avoid a few common words and phrases to make their pieces more relatable and interesting. For one, people should stop using superlative words, idioms, and phrases that miss the point of the argument. Also, it’s necessary for writers to self-evaluate and understand their own overused words and phrases. Overall, if you write content, you should always be critiquing yourself for the better.

Key Takeaways:

Write out acronyms the first time you use them and explain all industry jargon.
Avoid superlatives, such as “state of the art” or “one of the biggest,” unless they are truly accurate.
Some overused words and phrases to avoid are leverage, synergies, tactical solutions, and the new normal.

“Unfortunately, content marketers often are guiltier than others – forgoing their mission to attract readers in favor of sounding “smart” with jargon, acronyms, and multisyllabic words repeated throughout their content.”

How to Engage Your Audience on Your Blog and Beyond

Engaging your audience is extremely important when you are trying to build trust and loyalty in your viewer base. There are some things that you can do to help keep people on your platform. Make sure you are talking about the right topics to the right audience base. There are better ways to engage your audience, so find the best one for you and them. Headlines are extremely important because it is usually the first thing you see before you go to a webpage.

Key Takeaways:

Decide the correct topics. You need to know what your audience wants to read about, so ask your followers directly, and than write about your topics from there.
Personally interact with your audience, and respond to all of their comments, not just a few. This way, you are able to build a certain relationship with the audience.
The headline can make or break a story. Writing the headline as the end of the story can be more beneficial as you already have all your facts to match the headline written out.

“No comments, low page views, hardly any social shares, and sometimes not even hearing from your parents or friends can be discouraging. Today, that changes. We’re going to discuss the ins and outs of how you can get a reader’s attention and create engagement on your blog and beyond!”

How To Write Meta Descriptions That Don’t Suck

A Meta Description is the description below the link of a google search. Having a good description is extremely important to get your link to the top of google and to also get people to visit your link. One of the best things to do is to make your description a who, what, where, and why explanation of your webpage. have the answer to the most popular question in your meta description. Most likely they will see their answer and check your website.

Key Takeaways:

A Meta description is the information under the link in a Google Search.
Meta descriptions describe the who, what, where, and why for the readers.
SEO or search engine optimization will greatly help you get up top and with meta descriptions will double up and get you clicks.

“This post will show you why meta descriptions are important and how to write effective ones.”

New browser policies shift the value to offline data

Recent shifts in browser privacy has made the recent method of data mining almost obsolete. It is still important and a way to gather data, however, there are much better and more efficient ways of doing so now. Now that cookies are being obsolete, shopping behavior has become the new way to gather and sell data to advertisers. Companies are now using real world data to help get the information they need to see what your buying and brand affinities are.

Key Takeaways:

A lot of companies are changing their browser policy specifically involving cookies.
Cookie based data is becoming a lower end way to get data for advertisers.
Shopping behavior has become the norm for companies to get data on their customers.

“Anything that wasn’t derived from online sources and therefore had to be onboarded before it was then matched to cookies was met with dismissal.”

How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

By employing various creative techniques, one can transform a relatively weak idea into a convincing and captivating article to keep potential consumers interested. One should emphasize that one’s products are valuable in some way, and some ways to emphasize this include giving promotions to those who read one’s articles and by telling a story as opposed to simply listing selling points. Sharing the story of one’s organization or company is another method, and this can be achieved in ways such as showing behind-the-scenes actions and properly articulating the organization’s or company’s philosophy. One should also post about current events that are relevant to the company and should provide some sort of substantive information regarding not only the products for sale but the field in which these products are used.

Key Takeaways:

Even with a killer product and a great premise it can feel like your actual info is on par with a press blurb.
It may be possible to summarize your entire inventory as a compellation of luxury luggage. But, how about devoting a blog to every unique piece?
Each piece may have special benefits and beauties. Create a companion piece that notes testimonials from those who have used the piece with great results.

“Serious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings. It can be difficult to consistently write exceptional content that encourages visitors to stick around and learn about your unique selling proposition.”

How We’re Navigating the New Now of Content Marketing

Due to Covid and all of its negative side effects on the economy, we are now working with a new type of content marketing. Some of the things that companies have been doing to stay afloat is making face masks. Companies like museums are offering a digital type tour of their museum. Teachers are now teaching over the internet usually with Zoom. Gyms are offering at home exercises that utilize very little equipment to make it easier for their customers.

Key Takeaways:

In 2020, the ContentTECH Summit scheduled for Spring was pushed back till summer to accommodate then current Covid-19 fears.
Realizing the push-back might not be enough, the organizers were also working hard to incorporate virtual elements.
This was far from abnormal in 2020 when even gyms and movies were using streaming services to connect to customers.

“Not long after, stay-at-home orders issued first in California and then in most other states made in-person events of all kinds impossible in the short term and uncertain in the longer term.”

Need a Win, Like, Now? Here’s What to Do.

The tasks that many marketers learn to dread intensely is when they are asked for a quick win. Usually, these are the goals that are perceived to be easily attainable, yet often the process of achieving success is not quite understood. For marketers to make this less painful, they need to focus on the funnel’s bottom. These opportunities can yield significant revenue and are worth spending more time on them. Additionally, ensure that your value added proposition is clearly presented to the customer and ask for an independent analysis of its quality and appeal.

Key Takeaways:

One blogger decided to explore the premise that a conversion rate optimization could help with achieving a quick win.
A quick win usually involves a quick-fix, such as tweaks to checkout pages and forms that will generate fresh leads.
Sometimes merely moving a piece of social proof, like a testimonial to a more visible spot can be a factor that instigates some quick monetary gains.

“My humbling aside, the Speero Agency team did indulge my request—to a degree.”

How to Build Your Own SaaS Partner Program (with Landing Pages)

Today, businesses of all sizes are using partners to help them scale their business up to where they want it to be. There are a few different ways to involve other people in your company to help it grow. You can use an affiliate program, which is a win win for both you and your affiliate partner. Having partnerships creates a better ecosystem for your company all around. There is also a partner program where you can team up with other companies.

Key Takeaways:

Depending on your business model and stage of growth, a partner program will likely take on different forms. You’ll need to decide which one is right for you and expand accordingly.
Most of us have been invited to make this kind of referral to our friends and family. Just think about how companies like Airbnb, Uber, or Dropbox offer you a little something for shouting them out.
Affiliate programs are often designed for content creators and influencers. Unique links are tracked with cookies and strategically placed in content that targets audiences in the consideration phase.

“If the promise of partnerships appeals to you, then I’ve got good news. This guide is all about answering the burning questions you might have about launching a partner program (or optimizing an existing one) for your SaaS business.”

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