Today, businesses of all sizes are using partners to help them scale their business up to where they want it to be. There are a few different ways to involve other people in your company to help it grow. You can use an affiliate program, which is a win win for both you and your affiliate partner. Having partnerships creates a better ecosystem for your company all around. There is also a partner program where you can team up with other companies.
- Depending on your business model and stage of growth, a partner program will likely take on different forms. You’ll need to decide which one is right for you and expand accordingly.
- Most of us have been invited to make this kind of referral to our friends and family. Just think about how companies like Airbnb, Uber, or Dropbox offer you a little something for shouting them out.
- Affiliate programs are often designed for content creators and influencers. Unique links are tracked with cookies and strategically placed in content that targets audiences in the consideration phase.
“If the promise of partnerships appeals to you, then I’ve got good news. This guide is all about answering the burning questions you might have about launching a partner program (or optimizing an existing one) for your SaaS business.”