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Create a Demand Funnel (44x Revenue): How To

As a company shifted from growing their user base of the free version of software to requiring monetization a major shift in strategy was required. This company used a demand funnel to rapidly increase revenue. To accomplish this, the first step is picking the correct demand funnel. Simply using a random funnel from google images is not a sufficient strategy. Make sure to pick a demand funnel that has the correct amount of complexity for your particular business.

Key Takeaways:

Research and choose the right demand generation funnel for your needs.
Place your demand funnel’s definitions in alignment with how your sales team works.
Build consensus with your salespeople by seeing things from their perspective.

“To have the future we wanted, we needed to shift away from monetizing our open-data community and toward enterprise sales.”

What is a Transactional Email? (10 Stunning Examples)

You might think of transactional emails as boring, simple, and not worth the effort to do well. However, writing good transactional emails is important. They have higher opening and click-through rates than other forms of communication, so you can use them to really reach out to your customers. Read on for the difference between marketing and transactional emails, how to use transactional emails to your benefit, and ten great examples of transactional emails for your inspiration in the future.

Key Takeaways:

Transactional emails are opened far more often then marketing emails, because of their main information content.
Transactional emails are a good place to put small but valuable pieces of additional information.
To have a good transactional email, it’s important to use a platform that specializes in sending out excellent emails.

“Transactional emails are often overlooked as unimportant or boring messages that shouldn’t take more than a few seconds of your consideration.”

Social Media Strategy, Waste of Time Without One

While you might think that everyone has a private social media profile nowadays, some entrepreneurs have gotten rid of their private accounts in favor of helping to grow their business ones. To learn more, listen to this interview with John Meese, who got rid of his private social media. He discusses topics like ‘what a social media strategy can achieve for you and your business’, ‘what to do about the fear of missing out when it comes to social media accounts’, and more.

Key Takeaways:

simplify your marketing efforts by focusing on what generates business
Create real solutions for real problems; this doesn’t usually mean utilizing social media
Choose to be different than your competitors, but make sure you are relatable to your customer needs.

“Some people delete personal and/or professional profiles to simplify marketing and grow their business.”

How to Build an Email List from Scratch (A Step-By-Step Guide)

Email remains one of the best ways to reach customers online, and building an email list isn’t as hard as it may seem. The first step is to select an email marketing tool, such as ActiveCampaign or Mailchimp. Next, figure out what to offer people in exchange for their email address. Possibilities include discount codes, sweepstakes and newsletters. It will be necessary to advertise this offer. At your site, a landing page, popup or sticky bar can be used to collect addresses. The final step will be to start sending emails from your list.

Key Takeaways:

The first thing you should do after building a website is start reaching customers with email.
You can take these easy steps to start, even if you’re beginning with zero people on your list.
Start with getting an email marketing tool, and then make sure you have an offer for email addresses.

“The truth is that email is still one of the best ways to reach customers online, especially if you’re a small business.”

150 of The Most Expensive Keywords on Google (By Industry)

You might have heard about Google Ads and how great they are at getting you customers, but you still want to be careful when giving Google your money. The best way to make your ads is to consider what Google determines is the cost per click for each keyword, so that you can minimize the cost of your ad but add the right keywords for you. Read on to find out more about the cost of each keyword.

Key Takeaways:

Google Ads can help you get more customers, but you need to be sure you know how to use it effectively.
You need to determine how Google figures out cost per click and strategize your ads using that.
Here is how to figure out how expensive the keywords you want are.

“However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords.”

How to Start a Side Business From Home in 6 Easy Steps

Starting a side business from home is as easy as making the effort to start now. You have to put in the small effort to get to your big goals. Much like exercise, putting aside 60 mins a day to start a new business is a good way to get things going. Find your niche. Do the research and figure out what it would take to be your own boss. You can do this with small changes to your schedule.

Key Takeaways:

You can be taking this time in quarantine to start your own side business.
Starting your own side business can give you extra money with a flexible schedule.
Here are some steps you can take to start your own side business.

“In this post, we’re going to cover why now is the perfect time to start a side business from home and the 6 steps it takes to get started.”

How to Run a Social Media Contest That Gets Tons of Engagement (11 Contest Ideas)

If you are looking to run a contest on social media that gets a lot of engagement, there are a few things that will be necessary. First and most importantly you need to follow the rules for that social media platform so your contest can run smoothly. You also will need to get a great prize that people want in order to entice them to join the contest. If possible, use third party apps to get information about your participants and help track their engagement. Finally, make sure to measure your results to see if you meet your overall goal.

Key Takeaways:

Use third party apps to help make it easier to track how many entrants you have as well as their demographics.
Give away a prize that people will want. It needs to be somewhat expensive and unique in order to get people to sign up.
When measuring your results, take notes as you will need to see whether or not you reached your goal with regards to the contest.

“Before you start your Facebook contest, make sure you can actually run it legally.”

How to become a better marketer: 6 marketing tactics

There are many things that you can do to become a better marketer. First, start creating visual content such as using images and videos as that is the way the market is changing. If possible, implement voice search optimization as more and more people are using smart speakers and it could become essential down the line. Show your personalization skills by networking with customers via email marketing or social media marketing. Finally, use analytics in order to gain information about your brand and your audience and make changes where necessary.

Key Takeaways:

Create visual content using images and videos as most people prefer to get video content anyway.
Start to implement voice search optimization into your brand as it’s predicted that it’s going to become more and more popular due to smart speakers.
Use analytics as a way to improve your brand and figure out ways to improve your content for your target audience.

“With the rapid development in technology, many changes occur in the marketing scene within short periods.”

Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms

Various SEO platform brand leaders offered advice on how B2B marketers can react to the COVID-19 crisis. The chief executive of WooRank points out that people are turning to search engines for answers right now, so brands have a chance to be found. The head of SEMrush suggests that industries that have suffered (such as travel) should prepare themselves for the next season. Meanwhile, a brand ambassador from Majestic predicts that fewer in-person meetings will continue even after the lockdown ends. Ultimately, the key is adapting to present and future circumstances.

Key Takeaways:

Many primarily B2B global marketing professionals see data insights and analysis as the single most important element when implementing a marketing technology stack.
SEO platforms are poised to deliver the marketing tech information that businesses are eager to get.
Thanks to the advanced data insight and SEO features provided by multiple sites, search strategy isn’t complicated.

“Implementing a solid digital marketing strategy during a pandemic can be strengthened using platforms such as WooRank.”

How Many B2B Buyer Personas Do You Need?

Clients often create multiple buyer personas, with one having up to 52 separate personas. Most people have three to five, which raises the question of which personas to truly cultivate and invest time in. Many people think that the best thing to do is have a persona in the C-suite, but that’s not always true. Follow these steps to determine which persona is worth the most time and is the best one to truly develop further.

Key Takeaways:

As your first step, have one-on-one conversations with members of the sales team.
Make a list of personas named by sales, then compare it to your database.
Figure out how many buyer personas you have the resources to engage with.

“But even beyond the number of personas to create, it’s deciding on which buyer personas make the most sense to invest the time, effort, and resource to develop.”

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