If you are looking to run a contest on social media that gets a lot of engagement, there are a few things that will be necessary. First and most importantly you need to follow the rules for that social media platform so your contest can run smoothly. You also will need to get a great prize that people want in order to entice them to join the contest. If possible, use third party apps to get information about your participants and help track their engagement. Finally, make sure to measure your results to see if you meet your overall goal.
- Use third party apps to help make it easier to track how many entrants you have as well as their demographics.
- Give away a prize that people will want. It needs to be somewhat expensive and unique in order to get people to sign up.
- When measuring your results, take notes as you will need to see whether or not you reached your goal with regards to the contest.
“Before you start your Facebook contest, make sure you can actually run it legally.”