E-commerce businesses should develop a concrete search engine optimization strategy to grow their brand. They need to understand the data they should be harvesting and where to discover it. Luckily, their a few online tools to discover this data. There’s great keyword research tools like SEMrush and Google Keyword Planner. Also, third-party sites like Ahrefs help to analyze the competition so businesses can gain an advantage over their opposition. Other great online tools for better search engine optimization include Mintel, BuzzSumo, eMarketer, and Google Trends.
- With content optimization, we all know that the first step is identifying the opportunity, but there is a second crucial step needed before executing against the opportunity: understanding the context
- Discovery data helps to evaluate areas of opportunity in a landscape through keyword research, site performance indicators, and competitive analyses.
- Before developing a content strategy, you need to use discovery data to help you understand the competitive landscape and available opportunities.
“If you don’t evaluate the reason you are looking for data in the first place, you could potentially spend hours in the weeds without even realizing it.”